PARC Surveys
In 2019 and 2024 American Fork City Council commissioned a survey to understand what American Fork resident's perception was of the PARC program.
Survey Objectives
In both surveys, the 4 major objectives were the following:
In both surveys, the 4 major objectives were the following:
- Gather perceptions of the current state of parks, recreational facilities, and arts and cultural programs in the city.
- Determine citizens priorities in regards to allocating PARC tax funding, i.e. what proportion should be designated for parks and recreation versus arts and culture, respectively.
- Explore citizens’ sentiments regarding what projects and organizations should be funded by the city in each category of the PARC tax.
- Gauge residents’ evaluations of PARC tax spending over the past 4.5 years.
Survey Methodology
City Council hired Y2 Analytics to perform both surveys in 2019 and 2024 respectively and analyze results. For both surveys, American Fork City residents were sampled from the Utah state voter file, with emails appended from a third-party vendor, this data was also supplemented with City utility billing account information. Survey invitations were sent via email, text, and mail; all interviews were completed online. The data were weighted to reflect the demographics of residents in American Fork City, specifically in regard to age, gender, and home ownership. Both surveys were were open for roughly a month in the fall.
City Council hired Y2 Analytics to perform both surveys in 2019 and 2024 respectively and analyze results. For both surveys, American Fork City residents were sampled from the Utah state voter file, with emails appended from a third-party vendor, this data was also supplemented with City utility billing account information. Survey invitations were sent via email, text, and mail; all interviews were completed online. The data were weighted to reflect the demographics of residents in American Fork City, specifically in regard to age, gender, and home ownership. Both surveys were were open for roughly a month in the fall.
2024 Survey
Responses: 412
According to Y2 Analytics, the top findings of the survey were as follows:
Survey Questions and Results
Survey Analysis
Responses: 412
According to Y2 Analytics, the top findings of the survey were as follows:
- 61% of residents are aware and the PARC tax program and 3/4 recall seeing an recognizing the logo specifically.
- 71% or residents feel positively about the program, some of which had no prior experience of the program, but support the idea program of the program.
- Support for the PARC program has remained constant since it was voted on in 2021 to renew for another 10 years.
- When asked to spend a hypothetical $100 in the PARC program, overall residents recommended 40% for parks, 33% for recreation, 15% for culture, and 12% for art.
- When asked for specific projects to focus on in the future, respondents most often asked to focus money on a recreation facility followed by various parks and recreation amenities, and then lastly art galleries and cultural activities.
Survey Questions and Results
Survey Analysis
Slideshow of 2024 Survey Analysis:
2019 Survey
Responses: 391
According to Y2 Analytics, the top findings in the survey were as follows:
Links to the full survey results and analysis can be found below.
Survey Questions and Results
Survey Analysis
Responses: 391
According to Y2 Analytics, the top findings in the survey were as follows:
- American Fork residents are significantly more interested in recreation and parks then they are in art and culture.
- Art Dye Park, the City Library, and the American Fork Fitness Center are all the most commonly visited and favorite facilities among residents.
- A plurality of residents are unaware of the PARC initiative. However, half of them are still able to recognize the logo.
- The best way to contact American Fork residents is through the city newsletter and encouraging word of mouth communication.
- Residents are more interested in putting funds towards updating parks and bike areas then they are towards cultural preservation and arts appreciation.
Links to the full survey results and analysis can be found below.
Survey Questions and Results
Survey Analysis
About Y2 Analytics
Y2 Analytics is a Utah-based market research and data analysis group with extensive experience
measuring and analyzing public opinion in Utah and across the country. Y2's team includes
seasoned researchers, capable analysts, veteran consultants, and database specialists.
Y2's formal history as a company is brief, although their researchers have been designing and
executing public opinion research in Utah for over 30 years. Since their incorporation in 2013, they have worked on nearly every major public policy initiative in the state and with a majority of the largest municipalities and school districts.
You can learn more about Y2 analytics by visiting their website, https://y2analytics.com/
Y2 Analytics is a Utah-based market research and data analysis group with extensive experience
measuring and analyzing public opinion in Utah and across the country. Y2's team includes
seasoned researchers, capable analysts, veteran consultants, and database specialists.
Y2's formal history as a company is brief, although their researchers have been designing and
executing public opinion research in Utah for over 30 years. Since their incorporation in 2013, they have worked on nearly every major public policy initiative in the state and with a majority of the largest municipalities and school districts.
You can learn more about Y2 analytics by visiting their website, https://y2analytics.com/